Artists are masters of their craft, but let’s face it—marketing isn’t exactly what you signed up for. Yet, in today’s world, even the most talented artists need to promote their work. Email automation tools for artists can help you save time and connect with buyers without spending hours drafting individual emails.
Kelly Maloney, a fine artist who is an oil painter that uses vivid jewel tones and layers of light, shares some fantastic tips in her blog post about marketing as an artist. She outlines why email automation tools like popUP Email Automation are perfect for freeing up your time to do what you love: paint, sculpt, or maybe just binge your favorite Netflix show guilt-free.
Why Artists Need Email Automation
Emails are still one of the most effective ways to connect with buyers. But manually sending emails to every potential client? That’s the kind of time suck that keeps you from creating your next masterpiece.
With popUP, artists can:
- Automate personalized outreach without losing the personal touch.
- Schedule follow-ups and stay connected with collectors and fans.
- Promote gallery openings or new collections with ease.
It’s like having a personal assistant who doesn’t complain or need coffee breaks.
How Kelly Maloney Uses Email Automation to Her Advantage
In her post, Kelly talks about using popUP to stay in touch with her audience, send personalized updates about new pieces, and promote her art shows. The beauty of email automation is that it helps her stay consistent without feeling like she’s chained to her laptop.
Imagine having an art opening and collecting emails from interested buyers on the spot. Instead of letting those contacts just sit in a spreadsheet, popUP allows you to seamlessly upload your list and send out a stunning follow-up email. It’s that easy and way more fun than agonizing over what to write in every email.
Tips for Artists
1. Personalize Every Email (Without Doing It Manually)
Use variables like {name}, {email}, and {custom1} to make each message feel unique. For instance:
- “Hi {name}, thank you for visiting my booth at the show! I’d love to hear your thoughts on {custom1}.”
PopUP makes this as simple as selecting a column from your CSV file. Your collectors will think you spent hours crafting each message, but we’ll keep your secret safe.
2. Promote New Pieces Without Sounding Pushy
When you’ve got a new painting or sculpture to share, email is a great way to let your audience know. Pair your emails with a link to beautiful photos of your work and a short story about the inspiration behind the piece. It’s not a sales pitch, it’s a connection.
3. Follow Up Like a Pro
Collectors might love your work, but people get busy. A friendly reminder email, sent a week or two later, could be the nudge they need to make a purchase.
Why popUP Email Automation Is Perfect for Artists
Unlike bloated marketing platforms, popUP is simple, affordable, and built for people who want results without the hassle. Artists like Kelly appreciate its ease of use and ability to save time, so they can focus on what matters most: their art.
- Save Hours: Automate your emails and reclaim your creative time.
- Stay Consistent: Keep your audience engaged with regular updates.
- Look Professional: Create personalized emails without hiring a marketing team.
A Note to Artists: Marketing Doesn’t Have to Suck
Marketing might not be your favorite part of being an artist, but it doesn’t have to be overwhelming or dull. Tools like popUP Email Automation give you the freedom to market your work effectively while keeping your focus where it belongs—on your creativity.
And if you need a little inspiration, check out Kelly Maloney’s blog post on marketing as an artist. She’s proof that you can balance artistry and marketing with a little help from automation.